Working Title

Digital Marketing Specialist

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status.  Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.

San Francisco State is a 100% Smoke/Vapor-Free Campus.  Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect  Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code.  The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Department

College of Professional & Global Education

Appointment Type

This is a one-year probationary position.

Time Base

Full-Time (1.0)

Work Schedule

Monday - Friday; 8:00am - 5:00pm

Anticipated Hiring Range

$6,180.00 - $6,866.00 Per Month ($74,160 - $82,392 Annually)

Salary is commensurate with experience.

Position Summary

The digital marketing specialist reports to the Director of Marketing and Communications as a member of the marketing team. The specialist provides lead work for dynamic features and forms on the CPaGE website, management of the marketing automation platform, integrating customer relationship management (CRM), marketing automation and email marketing, and management and reporting of marketing analytics, including GA4. The digital marketing specialist works closely with the CPaGE web designer and Information Technology Services (ITS) to ensure web functionality is current and in compliance with all SF State and CSU policies. The specialist works closely with ITS and the CPaGE business analyst to ensure seamless integration of Campus Solutions and other databases with the website.

Position Information

Marketing Automation Platform Management 

• Collaborates with content specialist to manage email nurture campaigns and timely enrollment emails.
• Creates campaigns, tags, engagement programs, forms, dynamic content, segmented lists and automations.
• Works closely with business analyst and/or CRM administrator to connect prospects to enrollees.
• Research improvements in marketing automation platform application at CPaGE.
• Manages all prospect lists, including importing prospects from forms, digital advertising and other external sources.

Website Content 

• Creates dynamic website architecture and implements new user features in accordance with best practices.
• Integrates current and emerging web applications into website design.
• Creates forms using advanced features in Qualtrics and/or other relevant software.
• Works with leadership team as needed to enhance website functionality in accordance with college’s tactical decisions and strategic goals.
• Collaborates with ITS and Academic Technology (AT) to ensure CPaGE compliance with University and CSU IT policies and procedures.

Analytics Management and Reporting 

• Builds/manages custom reports and dashboards (GA4, Engagement Studio, Looker Studio, etc.).
• Creates reports for stakeholders to assess enrollment and marketing strategies.
• Provides input and consultation to marketing and other teams around leveraging analytics and emerging technologies.
• Collaborate with business analyst on student information system queries.
• Collaborates with external marketing agencies/vendors on reporting.

Other Duties as Assigned 

Minimum Qualifications

To enter this classification, a foundation of knowledge and skills in technical information systems and application program packages is a prerequisite. This foundation would normally be obtained through a bachelor’s degree in computer science, information systems, educational technology, communications, or related fields, or similar certified coursework in applicable fields of study. Foundation knowledge and skills for the Information Technology Consultant, depending on the nature of the position assignment, may include working knowledge of common software application packages, equipment platforms, reference database systems and sources, and training methods and a basic understanding of networks, data communication and multimedia systems.  

The career level is broad and includes intermediate through senior level positions. Incumbents at this level work relatively independently and possess the experience to be fully proficient in performing most or all the work assignments defined for their position. Typically, incumbents have acquired the requisite skills and knowledge through a combination of education, training, and progressive work experience to be able to demonstrate competence in independently applying technical judgment to standard and nonstandard applications and systems, solving a wide range of problems and developing practicable and thorough solutions, and using effective communication and listening skills.  

Preferred Qualifications

• Bachelor’s degree in business, computer science, or related fields 
• Knowledge of higher education enrollment and student information systems (Campus Solutions, Slate, Cal State Apply, preferable) 
• Experience working collaboratively with various departments and stakeholders
• Core Competencies – embody the following competencies: 
• CRM and marketing automation platform administration experience (e.g., Salesforce, SFMC)
• Experience in dynamic web production and information design and delivery 
• Demonstrated ability to create, maintain and improve dynamic (database-driven) websites 
• Experience with current versions of HTML and its derivatives 
• Ability to request appropriate queries and pull data for website, mailing lists and reports 
• Demonstrated experience managing data collection and website traffic analysis tools (GA4, GTM) and preparing reporting dashboards such as Looker Studio
• Excellent attention to detail, organization and project management skills
• Effective oral, written and nonverbal communication skills
• Experience supporting lead-generation marketing campaigns, preferably in higher education 

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017, as a condition of employment

Environmental/Physical/Special

This position requires working in the office a minimum of three days a week.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Benefits

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions.  SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

CSUEU Position (For CSUEU Positions Only)

Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.

Additional Information

SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).

Thank you for your interest in employment with California State University (CSU).  CSU is a state entity whose business operations reside within the State of California.  Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception.  While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.

CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so.  Any candidates advanced in a currently open search process are encouraged to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to hrwww@sfsu.edu.

The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.